Graphic Identity
Branding
Build a unique personality of your brand through the ideal graphic representation.
For a company, to have its own graphic identity, its presence must be easily recognized and related to its logo, colors, and fonts used in its main elements. The graphic identity is a set of parameters that represent the visual aspect of your brand, that is, what can be displayed in different formats.
How the graphic identity is made?
To generate the graphic identity is important to know that it is not created by chance, overnight, or by personal taste. At bortom we advise you to know what visual aesthetics you should incorporate. This is through the discovery phase. Because every brand strategy starts with deep analysis to discover critical information about your business model and process. We define what, how, why, and for what strategic direction and identity are aligned with the objectives and business needs of your client.
However, together with the graphic, we must integrate texts, and is important to define the fonts and typographies. Can be obtained for free as Google fonts or pay a license for their legal use. The visual form of typographic fonts can be a differentiating point for your audience, so you should pay close attention to each element that represents it.
Why does your brand need to represent in a unique way?
In addition to being identified, perceived, and mainly remembered by your potential customers, the importance of having a graphic identity allows you to generate a greater number of sales. By implementing a correct visual strategy, you open the way to expand the market you want to target.
With our branding services, we’ll develop an identity guide to include colors, typography, and an icon pattern specific to your brand, along with your logo.
