User Research
UI/UX Design
Bridge the gap between ideas and reality and take the next step in digital innovation to boost your business growth
In today’s digital world, everything revolves around users. Knowing their behavior is essential. How do they approach your website, and what catches their attention the most, and generates a good impression on new users.
Currently, users stop interacting if the content or design of the website is in poor condition. Having that feedback by implementing tools helps prevent your customers from moving to your competitor’s website/app.
Having a well-designed website is crucial. And here’s why UI/UX is essential. User experience is crucial and design can provide them with exactly what they are looking for.
When should you apply user research?
Expected as an activity or an iterative process, we can involve it before, during, and after the integration of the project.
- Before:
An investigation must be carried out in advance, with a view to collecting data to allow us to work on that project and not leave aside key factors for the public’s taste. - Ongoing:
Tests called Eyetracking are carried out to know the first interactions of the project and that allows us to know the possible modifications in the present stage, without letting too much time pass. - Later or final stage:
Tests can be carried out with real users, to know the interactions and points of view after using our product or service.
Let the experience offered by your project be pleasant. At bortom we help you make your brand stand out by getting close to real users.
