Product Branding

We currently live in a globalized world that allows you to get thousands of products minute by minute. As time progresses, the levels of competition, prices, and quality can overwhelm the target audience, which, based on reviews, images, and information, become key factors in obtaining the best choice.

As an essential strategy, we have the product brand by helping consumers to identify but mainly to differentiate one product from another. Any type of company can implement the brand and achieve the success of the said product.

To make product branding interesting and representative, it must have the following characteristics:

• Have a functional value proposition so that the consumer feels attracted to your product.
• Be consistent with your company’s brand, promoting its credibility and quality.
• Implement an effective communication strategy through the brand to transmit the essence of the product.
• Have your own name, unique and easily recognizable for everyone.

In order to generate an ideal branding for your product, first, you must first have your audience in mind. At bortom, we describe the general demographics of your target audience, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more.

The better you understand and define your customers, then more you will tailor their experience with your product.

If you have a solid business idea, product, service, or course, but need help developing the ideal name. Our process produces a memorable brand that becomes your unique signature allowing your growth and expansion in the market.