Social Media Marketing
Digital Marketing
Another helpful way to increase your social media presence is through social media advertising. Why is this so important and how can you get started?
Why Is Social Media Advertising Important?
Running a social media ad campaign is a fantastic way to reach new users. When you create an ad, you can determine exactly what type of user you want to target and place your content directly in their news feed.
In addition, the cost of running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the life of the ad, and the platform will charge you a few cents to a couple of dollars per click.
And according to Hootsuite
- 59 percent of global consumers use social media as a source of inspiration for purchases.
- 31 percent of 16-24-year-olds say they find new products and brands through paid social media ads.
- 97% of digital consumers have used social media in the past month.
- 52% of all online brand discovery still happens in public social feeds
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